Sell merchandise and other extras with add-ons

Use add-ons to sell merchandise and other extras related to your event (like t-shirts, VIP experiences, and other non-ticket items). Anyone who visits your event can register or buy an add-on, even if they don't have a ticket. Create add-ons by going to Add tickets. Then use Eventbrite’s reporting and email tools to fulfill any purchases.

In this article

1. Go to “Add tickets” in your event.
2. Select “Add-Ons," then "Create add-on."
3. Optional: Add variations.
4. Edit your add-on.
5. Save your changes.
6. Ensure your attendees get the add-ons.

1. Go to “Add tickets” in your event.

2. Select “Add-Ons," then "Create add-on."

3. Optional: Add variations.

Add variations to sell different types of the same add-on, like different sizes of t-shirts.

Select This add-on has multiple prices or varieties.
Give your add-on a name and total quantity.
Add a default image.
Select Add variation.
Customize your add-on (see next section) and save your changes.
Add more variations as needed.

4. Edit your add-on.

Fill in the details for your add-on.

Name: The name that your attendees see on your event listing. Enter the name you want your attendees to see for this item and, if necessary, any variations.
Quantity: Total number of items available to buy. If your add-on has multiple variations, you can also set the amount available of each variation.
Price: The item’s cost, not including any Ticketing Fees. Leave blank to make the add-on free. Paid add-ons are subject to the same Ticketing Fees as ticket types.
Absorb fees (paid add-ons only): Select this to cover any Ticketing Fees from your sales. If you don’t select this, your attendees pay the Ticketing Fees on top of the add-on price.
Add Image: An image your attendees see with this add-on
Description: 2,500 characters or less that describe the add-on
Details for confirmation email: A message included in the confirmation email
Add-On Per Order: The minimum and maximum amount an attendee can buy in a single order
Sales start/end: When attendees can buy the add-on
Visibility: Whether or not this add-on is visible to attendees
Sales Channel: Where attendees can buy this add-on. If you select “At the door only”, you must sell the add-on with the Eventbrite organizer app.
Method of delivery: Choose how attendees can receive their confirmation. Attendees who choose eTicket get a scannable code on the Eventbrite app. Attendees who select Will call don’t receive a scannable code, but they still receive a confirmation email.

5. Save your changes.

If you need to update your add-on, select the three-dot icon to edit or delete it. You won't be able to delete an add-on after it has had any sales (even ones that are canceled or refunded). If you need to remove a sold add-on, change the Visibility to "Hidden."

6. Ensure your attendees get the add-ons.

Ensure your attendees get their purchases:

Update your order form to collect the information you need. If you plan on shipping out merchandise, make sure to collect addresses.
View purchases in the attendee summary report.
Update your confirmation email with any instructions for attendees. You can also turn off the printable ticket there.
If you issued e-tickets, check in orders when you fulfill them.
Email your attendees if you need more information or want to give updates.